How To Market Your Business
Posted March 1, 2023
Want to get the word out about your business, but what’s the best way to reach your targeted audience? Marketing your business is extremely crucial to having a successful business compared to a failed business. Here at Ash Properties not only do we want to find a location for your dream, we also want to assist you along the way to ensure your business is successful. Here are 5 tips to market a business!
1. Use Google:
First step is to register your business with Google. This will allow potential customers to find your company’s location and hours of operation easily. Setting up Google My Business also allows customers to write reviews and allows you to respond which creates a connection to your customers.
2. Social Media:
Having a social media presence is vital. This will allow you to inform, engage, and attract your audience. A huge positive with social media marketing is it can be completely free of charge with a ton of benefits. Or you can invest money for paid advertisements on social media platforms which has shown to be extremely beneficial.
Create engaging content for your target audience. Whether that be social media posts, blogs, video content, and infographics by creating engaging content that builds your brand awareness and connects you easier with your audience.
Search Engine Optimization. This helps your website show up higher with Google search rankings. Using keywords in your website, blog posts increases the chance of users finding your business. SEO can be complicated we recommend researching, reading a book about this topic to fully understand.
We reccomend doing paid advertisements if budget allows for it such as:
- Television/Radio Ads: these types of advertisements will be more costly but it does ensure more of a reach than any other.
- Promoted Social Media Posts: you will be able to pick out the demographic, region, and length of the ad and see analytics of performance.
- Pay-Per-Click Ads: with this type of advertisement you will pay a fee everytime someone clicks on your ad.